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How Mobile Apps Are Driving Growth and Transforming Industries

01 Apr 23
By Chris Carroll
MD of MGC Agency

Mobile apps have become an integral part of our lives, and their impact on businesses and industries has been nothing short of transformative. According to a study by App Annie, consumer spending on mobile apps is expected to reach $270 billion by 2025. In this blog, we will explore how mobile apps drive growth and transform industries, with facts, figures, and expert comments to illustrate their importance.


Improved Customer Experience

Mobile apps allow businesses to provide customers with a personalised and convenient experience. This can lead to increased customer satisfaction and loyalty, as well as higher conversion rates and revenue. According to a study by Adobe, businesses that offered a mobile app saw a 20% increase in customer engagement compared to those that didn’t. Similarly, a survey by Apptentive found that mobile app users are 3x more likely to convert than mobile web users.


Increased Efficiency and Productivity

Mobile apps can also help businesses increase their efficiency and productivity. Companies can save time and resources by streamlining processes and providing employees with mobile access to critical information and tools. According to a study by Salesforce, businesses that used mobile apps for their sales teams saw a 26% increase in productivity. Similarly, a study by Aberdeen Group found that companies with mobile workforce management solutions saw a 23% increase in employee productivity.


Transforming Industries

Mobile apps have also transformed industries, creating new business models and disrupting traditional ones. For example, the ride-hailing industry was entirely transformed by introducing mobile apps like Uber and Lyft. Similarly, mobile banking apps have disrupted the banking industry, with customers now able to complete transactions and manage their accounts from their mobile devices. According to a study by Juniper Research, mobile banking users are expected to reach 1.75 billion worldwide by 2024.


Experts agree that mobile apps are driving growth and transforming industries. Brian Solis, Principal Analyst and Futurist at Altimeter Group says, “Mobile apps are a catalyst for disruption and innovation across industries. They have enabled new business models, transformed customer experiences, and empowered employees to work in new ways.” Similarly, Forrester Research states that “Mobile apps are changing the face of business, driving increased engagement, new revenue streams, and greater operational efficiency.”

In today’s fast-paced business environment, mobile apps have become essential for businesses looking to stay ahead of the competition. With the increasing number of mobile device users and the growing popularity of mobile apps, companies can’t ignore this trend. But how do you know if a mobile app can improve your business? From customer engagement and retention to cost savings and productivity, we’ll cover all the essential aspects you need to consider to determine if a mobile app is right for your business.


Analyse your customer base and their mobile device usage. If many of your customers use mobile devices, a mobile app can help you reach and engage them better.

Evaluate the level of competition in your industry. If your competitors offer mobile apps, having one can give you an edge in the market.

Consider the nature of your business and the potential benefits a mobile app can bring. For example, if you run an e-commerce store, a mobile app can help you boost sales and provide a better shopping experience for customers.

Determine if a mobile app can help you improve customer engagement and retention. A well-designed mobile app can help you build stronger relationships with your customers and keep them returning.

Evaluate the potential cost savings of having a mobile app. Depending on the nature of your business, a mobile app can help you reduce costs associated with marketing, customer support, and other business operations.

Analyse the potential revenue streams a mobile app can create. For example, you can generate revenue from in-app purchases, advertising, or offering premium features for a fee.

Consider the level of personalisation you can offer through a mobile app. Personalised experiences can help you stand out in a crowded market and build stronger customer relationships.

Determine the potential for improved productivity and efficiency. Mobile apps can help you streamline business operations and enable your employees to work more efficiently.

Evaluate the level of customer support you can provide through a mobile app. Mobile apps offer a convenient way for customers to get help and resolve issues quickly.

Assess the potential for brand building and reputation management. A well-designed mobile app can help you build a stronger brand and improve your reputation in the market.


Mobile apps drive growth and transform industries, allowing businesses to provide a personalised customer experience, increase efficiency and productivity, and disrupt traditional business models. As consumer spending on mobile apps continues to rise, it’s more important than ever for businesses to embrace this trend and incorporate mobile apps into their strategy. By doing so, companies can stay ahead of their competitors and continue to drive growth and innovation.


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