Duty Free, Zurich Airport Switzerland. Mobile App, Tablet Design, Ecommerce Website Development and CRM System Development

As a leading travel retailer, Nuance operates retail outlets spanning over 60 locations across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the Group also provides in-flight services and operates a wholesale and distribution business,
supporting the travel retail sector. Headquartered in Zurich, Nuance employs more than 6’100 people worldwide. Since 2014, Nuance is part of the Dufry Group.

Visit Zurich Duty Free website: www.zurichdutyfree.com

"With the development of in store tablet displays we have been able to keep shoppers in our stores longer, increasing turn over".

The Brief

We were asked by The Nuance Group to develop the CMS System which ran the interactive shopping Mobile Apps Development to aid purchasing suggestions and show related advertising content within the duty frees. From perfume buying, to tobacco and Whiskeys the technology is revolutionary to drive sales through Motorola Zoom tablets in store.

We designed and developed a bespoke CMS System tool which integrates with the companies central database. The CMS System also enables The Nuance Group to centrally manage the content of in-store Android Tablet Applications and the forthcoming e-commerce website development.

The design is driven by Nuance’s wish to assure European consistency but the company also owns outlets in the Americas and Australasia

The Strategy

We designed and developed a bespoke CRM System tool which integrates with the companies central database. The CRM System also enables The Nuance Group to centrally manage the content of in-store Mobile App, Android Tablet Applications and the forthcoming e-commerce website.

The concept is currently being tested at Antalya airport in Turkey before a full launch at Zurich Airport, Switzerland. The design is driven by Nuance’s wish to assure European consistency but the company also owns outlets in the Americas and Australasia

The Results

With the integration of the tablet displays the client recorded a 40% increase in sales through in store tablet initiatives and e-commerce website development.

"With the development of in store tablet displays we have been able to keep shoppers in or stores longer, increasing turn over".

"We are delighted on how the table display works, with integration with or E Commerce system it has brought Duty Free shopping to the digital age".

"MGC provides an intelligent and innovative approach to the projects presented to them. MGC suggested a number of potential solutions to enable the most suitable choice. They produce excellent results, on time and at a reasonable cost. Highly recommended!"

— Zurich Duty Free

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