Increasing restaurant and hotel bookings by £80,000 with a £6,000 through Digital Marketing, Facebook Advertising and Website Development

The Inn at Hawnby is an award winning North Yorkshire B&B and Inn located in the heart of the North Yorkshire Moors.

Step into The INN and experience a world of stunning local ales, fresh locally reared produce and flawless service hard to match. Our Hawnby restaurant has received an AA Rosette for food coupled with a highly commended AA award, which puts us into the top 10 Inns in the country.

 

The new website has led to increased bookings from not only the UK but Europe and North America as well.

— Kath Young

The brief

A gem in the North York Moors was getting tremendous reviews from locals, however The INN at Hawnby approached MGC to establish the Inn further afield by increasing bookings at a national level. We continue to work with the Inn on both keeping their website on top of it’s game, keeping their search rankings above their competition and consulting on a monthly basis on future initiatives and promotions.

The new website has led to increased bookings from not only the UK but Europe and North America as well.

— Kath Young

The Strategy

We designed and developed a new website which better reflected The INN at Hawnby, focussing on the quality of the amenities and the surrounding area. In addition we offered monthly online marketing consultancy, commissioned professional photography to add further credibility and desirability to the website.

Running several marketing strategies through Facebook advertising, affiliates, Google PPC advertising and organic rankings we substantially increased The Inns client reach.

We had been stung by a previous website development and marketing company who promised the earth and did not achieve. MGC never promised the earth, only what they thought possible to receive a return on our investment. Highly recommended.

— Dave Young

The Results

The results include an increase in bookings and enquires for both accommodation and the restaurant by 40 % and a return on investment of over 10 times their investment.

Within the period we increased mailing lists by 10,000 and a social reach of over 4,000