Nuance Duty Free, Switzerland


Duty Free Store Zurich

As a leading travel retailer, Nuance operates retail outlets spanning over 60 locations across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the Group also provides in-flight services and operates a wholesale and distribution business,
supporting the travel retail sector. Headquartered in Zurich, Nuance employs more than 6’100 people worldwide. Since 2014, Nuance is part of the Dufry Group.

The MGC Return

Cross platform e commerce website and instore table advertising resulting in larger foot fall and time spent in store.

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The Brief

We were asked by The Nuance Group to develop the CMS system which ran the interactive shopping mobile app to aid purchasing suggestions and show related advertising content within the duty frees. From perfume buying, to tobacco and Whiskeys the technology is revolutionary to drive sales through Motorola Zoom tablets in store.

The Strategy

We designed and developed a bespoke CRM System tool which integrates with the companies central database. The CRM System also enables The Nuance Group to centrally manage the content of in-store Android Tablet Applications and the forthcoming e-commerce website.

The concept is currently being tested at Antalya airport in Turkey before a full launch at Zurich Airport, Switzerland. The design is driven by Nuance’s wish to assure European consistency but the company also owns outlets in the Americas and Australasia

Expertise used: Mobile Application Design, CRM System Build, Website Development

The MGC Return

A 40% increase in sales through in store tablet initiatives and e-commerce.

Client Recommendations

MGC provides an intelligent and innovative approach to the projects presented to them. MGC suggested a number of potential solutions to enable the most suitable choice. They produce excellent results, on time and at a reasonable cost. Highly recommended!

Contact us on how we can get you a return on digital


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